If you’re like a lot of Americans (and probably other people around the world), you’ve seen and heard this little rant. And you probably know it isn’t just about better customers:
“Just a minute – just a minute. Now, hold on, Mr. Potter. Just a minute. Now, you’re right when you say my father was no business man. I know that. Why he ever started this cheap, penny-ante Building and Loan, I’ll never know. But neither you nor anybody else can say anything against his character, because his whole life was — Why, in the twenty-five years since he and Uncle Billy started this thing, he never once thought of himself. Isn’t that right, Uncle Billy? And he didn’t save enough money to send Harry to school, let alone me. But he did help a few people get outta your slums, Mr. Potter. And what’s wrong with that? Why…here, you’re all businessmen here. Don’t it make them better citizens? Doesn’t it make them better customers?”
Yeah, it was George Bailey talking about better customers.
The George Bailey from “It’s A Wonderful Life.” Remember him?
And his little rant was directed at mean ol’ Mr. Potter. And it shows how much George cared about people. Because it was when the Building and Loan board of directors met, after his father’s death, to decide the fate of the company. Mr. Potter was in a hurry to dissolve the Building and Loan.
It was sort of ironic how George Bailey spent most of the first half of his life trying to get away from his little hometown of Bedford Falls. But circumstances always pulled him back in. And it wasn’t just because he had no other choices. It was because George cared about people. His friends. And neighbors. And, of course, all his Building and Loan customers.
He understood the crucial importance of investing in relationships. Because it comes down to real people interacting with other real people. And nothing gets made without people.
And nothing gets bought without ’em either.
What are stocks, bonds, and commodities? And what are products, services, customers, and clients? They’re all forms of relationships between and among people.
In my RondaReady system book I talk about and share lots of information about building and maintaining relationships. And the best part is, the system helps serious business owners and entrepreneurs stay on top of the whole process.
Because when you get that kind of control going for you, it’s a wonderful life.
Give yourself (or someone you care about) a copy of the RondaReady System Book. And go get a lot more of those better customers and clients in 2024.
Stay Ready,
R.O.N.D.A.
Your Responsive Online Nonstop Digital Assistant
Wanna talk about it first? Book a free call.