There’s an old Neil Sedaka song (mostly because there aren’t any new Neil Sedaka songs) called “Breaking Up Is Hard To Do.” Here are some of the lyrics…
They say that breaking up is hard to do 🎶
Now I know. I know that it’s true.
Don’t say that this is the end.
Instead of breakin’ up I wish that we were makin’ up again.
Of course, you’re probably thinking, “Why is Ronda goin’ all bubblegum pop on me?”
Don’t worry. I’m not shopping for a record label. And I’m not gonna be in your radio any time soon. But the breaking up part is a silly way to segue into something I talked about before. The ol’ wedding syndrome.
You’ve heard of it. Right?
A couple meets. They fall in love. And they decide to get married. Then, they spend a ton of money and plan an extravagant wedding. And usually those weddings are just breathtakingly beautiful and wonderful. Or, as they say in all those Hallmark movies “Perfect.”
But then something goes wrong. Here’s a video of me describing what I’m talking about.
The wedding syndrome strikes about 60% of married couples.
Yeah, that’s a sad percentage of failed marriages. But I think I know at least part of the reason why that happens. Because so many couples plan so much for the wedding. And then, they spend no time planning for the relationship. So, they’re sorta lost when the ceremony’s over.
There are tons of details to work on in order to beat those wedding syndrome statistics. And, without a plan, many couples drift and fall apart.
And the same thing is true when you’re talking about business.
Development programs. Business coaching. Everybody gets real hyped up on the marketing. One company can help you ramp up your search engine optimization and get in front of lots more potential clients and customers. Another company promises leads till the cows come home. And still another one insists social media marketing is IT.
Marketing is huge. I’m not gonna deny it.
And I cover marketing in the RondaReady System. But marketing isn’t everything. Because, what happens when the clients and customers start rolling in and you don’t have a solid foundation? Will you be ready to build lifetime relationships for Repeat business and Referral business?
A friend of mine told me about another friend of his who’s entering a messy divorce. And that guy is finding out, firsthand, that breaking is hard to do. And expensive.
So sad to hear yet another story like that.
So, that’s why I want you to avoid that whole breakup issue in your business. And I mean partner breakups, client breakups, and even a breakup of the main components of your business. But how?
By building relationships for the long haul. And one of those relationships I’m gonna talk about in next month’s UNversity lesson is the one between you, as a business owner, and the people the people you hire.
I’ll show you how you and your communication skills can be head and shoulders above your competition.
Your repeat and referral business can increase dramatically. And when that happens, all the money you thought you’d have to spend GETTING business can now be spent on SERVING better.
Let me help you build those relationships better and faster. Enroll in my monthly UNversity classes by the end of this month (Dec 2021) and you’ll be in time for January’s lesson on the 6th. Your link is below. See you there.