Does your business pipeline need a lifeline?
As a business owner you basically have three main ways to fill your business pipeline. And we all know if you don’t have a full pipeline, your business isn’t gonna be around too long. Right?
Your business pipeline shouldn’t give you a case of white knuckles.
It’s no fun wondering where your next customer or client is coming from. Even the most seasoned business owners know what that feels like. So, how do you avoid the dreaded empty pipeline?
Well, basically there are three ways…what I call business units…of getting more business. You could call the first group the Great Unreferred Masses. That’s also known as (gulp) “Cold Marketing”. Cue the horror movie music. The other two groups are much more conducive. And not scary at all.
There’s the group you’re working with right now. And they can either refer other people to you or repeat more of their own business with you. Either way, they’re someone who already knows, likes, and trusts you.
Finally, there’s the group of people who are past clients. They might repeat business with you. And they might be referrals, friends, or others in your sphere of influence. This group is probably a lot larger than you think. And they’re much warmer than cold marketing.
Where do you put your best efforts?
I encourage you to nurture your present and past relationships. In fact, I teach a lot about that in my RondaReady online business coach CRM system. It’s so much better working with people who already want what you have. And I can help you build your relationships as you build your business. When you do that, you’ll also…
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