Uh-oh…comfort zone ahead
Two different clients, this past week, told me the same thing when I made certain suggestions. “I just don’t have the time.” And what they don’t have time for are some of the most important things they need to work on. At least, if they want to reach the goals they set for themselves. And as a result, they’re both being drawn down into the whirlpool known as (cue the Twilight Zone music) THE COMFORT ZONE.
A comfort zone is a place to avoid in business.
And I know what I’m talking about. I’ve fallen back into my comfort zone more than once. Can I get a witness? But I only went there so I could avoid doing the harder things. Trouble is…you can only avoid doing them for so long…then, you either do ’em or die. Well, your business dies anyway.
You know why you fall into your comfort zone…right? Yeah, so you can FEEL like you’re getting things done. But what you’re getting done isn’t building a better business. It’s just stuff. Anyone can shuffle papers, sharpen pencils, and straighten a desk. But you’re not just anybody. You’re the CEO of YOU incorporated. No one can replace YOU. And no one can think your thoughts. Or implement your ideas without you doing the important work outside THE ZONE.
Have you ever heard of Parkinson’s Law?
It’s a law you need to break. And the way you do is to set aside time, each week, to work on higher level activities. Those important tasks that help you build your business better. In a recent article, I talked about guarding your time. And it’s this higher level activity time you need to guard the most. Treat it like appointments you absolutely can’t miss.
Don’t worry about your paper, pencils, and your desk. Those things will still get done. Especially if you have less time to do them. Ever noticed how, when you’re getting ready to go on vacation you get more done in less time? Of course! It’s because you’re hyper focused. And what you focus on, you can and will achieve.
That’s one of the main reasons I developed the RondaReady online business coach CRM system. To help business builders and go-getters focus on the important things, avoid the comfort zone, and…
When you’re really, really ready to get ready, get RondaReady
Leave your comfort zone behind. If you’re not ready to commit to hiring an online business coach, or if you’re a confident do-it-yourselfer, grab my $5 book. Click or tap the picture of the book over in the sidebar or get the Amazon Kindle version HERE. There’s also a paperback version available on Amazon HERE. Everything I teach my one-on-one clients is in the book. Start building your business better, today. I’m pullin’ for you.