Wanna cuddle up and watch a good video? Well, have you ever heard of, or watched a video about, the cuttlefish? They’re also called the “chameleon of the sea.” Because they can change their color and skin pattern to blend in with the background. It’s amazing to watch.
But you certainly wouldn’t wanna cuddle up with a cuttlefish.
They’re very efficient hunters. And they even have ways to sort of hypnotize their prey. I watched a video about how their skin works. And it’s really incredible to see. Scientists describe their skin as a bimolecular nanophotonic system. And it when you get a chance, check out a video or two.
So, scientists would like to reverse engineer their skin system. Because there could be some beneficial applications for that kind of adaptive camouflage. And as I thought about that, I remembered something I said about reverse engineering a couple of years ago.
How does reverse engineering work for your business?
Well, first, how do you track your performance? Do you have a system in place to track your different marketing units? And do you know what your three different business marketing units are? Because that data can give you laser like focus for next year.
Of course, it’s so important to understand how much effort and time it’ll take to reach your revenue goals. In other words, measure your conversion data. When you reverse engineer your conversion data, you can better project future revenue results.
Do you remember any of those old tootsie roll pop commercials. They’d ask how many licks it takes to get to the middle of the tootsie roll pop?
And, of course, those “licks” are a metaphor for your points of contact. How many of those does it take to get an appointment? And how many appointments to get a consultation meeting? Then, how many meetings to get the contract? And, finally how many contracts turn into closed business? See what I mean?
This is a large part of your role as the CEO and visionary of your business.
So, it’s pretty important to cuddle up to the idea of getting a system like that in place. Wouldn’t you say?
My RondaReady System can help you figure out how many licks it takes to get the results you want. And even though you might not be able to hypnotize like a cuttlefish, you can mesmerize with your customer service. Book a free call with me. Because I’d like to show you how I can help you reverse engineer your way to more success.