I’m talking about bucks, not trucks.
Front loading is a term I learned when I worked in the commercial insurance industry, in the claims department. Loads of fun. Not. Anyway…back then, when you got a new file assigned, you had to get all your ducks in a row early. That way you could be in the best possible negotiation position when it came time to sell. And most of the adjusters would skip over a whole lot of steps. As a result, they’d often negotiate a claim that didn’t even have any coverage. You know what that means?
Not front loading means losing a ton of money.
So, in just about any business you can think of, front loading applies. And the main reason you should do it is the potential for missed opportunities. Every missed step, in your regular business transactions, is a missed opportunity. Another missed sale. Or another missed customer, client, or referral.
And when you front load, you can come up with all the value added extras. These are things you can do (or delegate someone else to do) for very little extra time or money. It’s just a matter of applying your focused thoughts at the beginning. Then, set up your processes. Set up the systems. And then just let ’em run like clockwork as you keep moving forward. This leads to a happier customer and a happier YOU. And your business can easily expect more repeat and referral business.
So, what’s the difference between you and other business owners? Well, you’re the type who understands the value of front loading…and will take the time to do it. Other business owners won’t do it. And they just wanna rush through everything. Because they’re so busy. Gotta “take care of business.” And they never learn that valuable lesson.