A few years back, I mentioned my successful home staging and home construction business. And I said, if you can’t picture me with a framer’s hammer in my hand, great. Because I didn’t drive any nails into any lumber. But I did get hands-on when it came to building and staging houses to sell.
And there’s a lot to home construction and staging.
I probably don’t need to tell you about all the phases a house goes through during construction. Suffice it to say, there are plenty. And I had to learn at least a little bit about all of them. Then, after construction was complete, we had to sell the house, naturally. Because that’s what you gotta do if you wanna make money.
And that’s when I staged the house.
I had an extensive list of things to do. The prep work, alone, was a mountain. Then, there was…
- pillows on furniture,
- setting the table for dinner,
- making sure the exterior’s painted and the lawn mowed,
- fresh towels in the bathrooms,
- pictures in key places on the walls,
- making sure there are no empty rooms, and
- everything dusted before every showing.
And I’m still giving you the overview.
But the main thing is, it’s a ton of work on something a lot of home sellers neglect or overlook. So, naturally, being the stickler for a system that I am, I certainly had one then, too. Because I valued my time. And I do even more, now.
But there was something I didn’t do then, that would have been an awesome extra mile to go. A home staging video. For one thing, back then I didn’t carry around a high quality video camera in my pocket like I do now. Because there weren’t any. And I probably would’ve been petrified to even think about being in the videos back then.
But now, after making literally hundreds of videos, I’m way more comfortable adding my mug to a message. If you’ve been getting my posts and emails for any length of time, you notice I use video a lot. Right?
It just so happens that this month’s UNversity lesson (August 2022) is about video and YOU. It’s about how you can (and must) simplify the process. And get a video process that works for you and your business. Because video marketing isn’t going away. And you almost won’t find a better way to share information (and entertainment) about your business.
This month’s video lesson is/was today.
And if you’re not already signed up, you missed it. Or you will. But I share valuable how-to lessons every month on the first Thursday. So, enroll right now to be in time for next month’s fun class that features YOU. It’ll be way easier than home construction. Your link is below.