If you wanna bake some cookies, you don’t just need the ingredients. Right? And if you wanna compete in the Olympics, as a swimmer, you don’t just need a pool. I think we can all agree on that. Those are examples of why I say how and what are very different questions with very different answers.
And this subject popped into my head when I recently read a headline that said, “23 Pro Tips for Running a Successful Business.” Of course, being a business management consultant, I thought I’d make a quick scan of the tips.
And, as I figured, the old how and what difference was clear.
When you choose to run a business, and you’re looking for advice, you don’t want a laundry list of WHAT to do. You wanna know HOW to do it. Sure, you need ingredients to bake cookies. But it’s way more important to know how to put those ingredients together. And how to lay them out on a pan. And how long to bake ’em. OK, now I’m craving cookies. Great analogy, Ronda. Excuse while I make a bakery shop run.
And what you’ll find, so often, in those bullet point tips for running a business, is information that leaves out two key points.
- Is there even a market for the business you wanna run?
- What’s your long-term (and even lifelong) Vision?
And those two points could even be reversed. Because if you don’t even know what your Vision is, you certainly won’t care about the market out there in the big, bad world.
Plus, if you don’t know where you’re going, how will you know when you get there. And that’s IF you get there. Yeah, there’s nothing like a clear Vision. For YOU and your business.
So, that’s why My RondaReady System book includes lessons designed to help you discover your Vision. Lessons that’ll help you know how AND what to do next.
And speaking of “next…”
How about we talk about it some more? Book a free call with me, with that handy calendar below. And give me a chance to see where you wanna go in life. I’d love to help YOU if I can. Let’s talk soon.
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