A friend of mine told me about a Kim Carnes song from the 80’s. The song is “I’d Lie To You For Your Love.” And I get a big kick out of the lyrics. Because they emphasize seemingly more important people to make a point.
And here’s what I mean by “seemingly more important”
These are words to the chorus…
I’m a doctor. And I’m a lawyer. I’m a movie star.
I’m an astronaut, and I own this bar.
And I’d lie to you for your love.
Yes, I’d lie to you for your love.
I would lie to you for your love.
And that’s the truth.
But what do song lyrics have to do with business? Well, nothing directly. But the words make a strong point that doctors and lawyers and movie stars and astronauts must be sort of big deal. Right? And that’s fine. But I believe YOU are sort of a big deal, too. And you should book appointments with all the authority of any important person. Here’s what I mean.
So, think about those other important people.
You know, “the professionals”. Doctors, lawyers, CPA’s, etc.
Now, put yourself in that category, too.
Because your own professional status is probably the most difficult thing to recognize for small business owners and entrepreneurs. You don’t call up your doctor’s office and say, “Hey, I need to see Dr. Smith. How about Sunday? And hmm…10:30 works for me, so I’ll see you then.” Right?
No, it probably goes more like this, “I need to see Dr. Smith.” And an office manager (or receptionist) says, “Alright. How about next Tuesday at 8, Friday at 1, or the following week on Thursday at 10?” Then, you choose.
But I want you to do that, too. Or some form of that. Because you ARE a professional. And as a professional, you need to be in charge of your time. And that’s why I’m talking, a lot, about the three categories of time these days. In fact, I’ll be sharing an extended video about it, soon.
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