Hmm…when to market a business
This question comes up more often than I ever thought it would. So, I figured I’d just make a quick video about when to market a business.
So, when is it the right time to market a business?
The short answer? Always. Being self-employed and in any business…marketing isn’t something you can put on the back shelf for later. It’s always the right time to market.
And a lot of times getting clients can be one of the biggest obstacles. You haven’t been trained to market. And you have gotten a lot of experience cultivating clients. At least not consistently and predictably. So, here are some quick, basic tips…
First, like I said, remember it’s always time to market. So, things might be going great…and a bunch of new prospects are coming in the door. But don’t put your marketing/sales “hat” on the shelf. Because here’s what happens. When that big influx of customers or clients takes a downturn, then you don’t have a pipeline. And then you’re scrambling. So keep the marketing hat on.
Corporations don’t say, “hey, we’ve got enough.” And then lay off all their marketing people. Right?
They keep looking for more business. For the now. And for the later.
You need to do that, too.
It’s difficult. I get that. Especially when you gotta play all the parts in your business. For example, maybe you have to work the front desk in your business because you can’t afford a receptionist/secretary. If so, you might be saying, “I don’t have time to market.”
You’re gonna have to make time.
And I go over that, as well as other similar areas like relationship building and getting repeat business, in my RondaReady business coach CRM system.
So, if you’re ready to identify your ideal clients and start marketing to them consistently and effectively, then maybe you’re really, really ready to get ready, get RondaReady and…