I was just thinking. You might be in advertising mode for…oh I don’t know…let’s say…hmm…how about we call it The Christmas Rush? Sound good? If so, you’re in luck. Because I have an advertising plan for you.
Here are 10 easy steps to create your Christmas Rush advertising plan
First, start with your goal in mind. Like I always say: if you don’t know where you’re going, how will you know when you get there? Second, figure out your budget. Because if you don’t know how much you can afford, you won’t know which platform or platforms to put your ads on. And you might run out dough way too fast.
Third, do the best you can to know your demographics. Because if you don’t know who you’re talking to, how will you know what to say? Makes sense, right?
Fourth, be sure you know exactly what you’re gonna try to sell. And you’d be surprised at how many business owners are clueless about this. So, they end up tossing money out the advertising window…so to speak.
OK, fifth. Have you ever heard of a SWOT analysis? It stands for strengths, weaknesses, opportunities, and threats. What do you do best? And where could you use a lot of improvement? Do you know about a market no one’s doing a good job of filling? That’s an opportunity. And try to figure out how competitors might beat you.
Sixth thing to consider is what sets you apart from the competition. And this is where your SWOT analysis can help you. Whatever makes you stand out is a potential winner in your advertising plan.
Alright, we’re up to seven.
Figure out what your advertisements are gonna be. And then figure out where you’ll run them: online, signs, radio, tv, all of the above. And decide when. Because timing can change costs pretty dramatically.
For the eighth step, consider the good ol’ WOM advertising. Yeah, word-of-mouth is still one of, if not THE, best ways to get the word out about your deals. So, set up some ways to work your WOM.
The ninth step is something I talk a lot about in my trainings. The follow through. Because if you do all those other steps, but you don’t actually launch your ads, you got nuthin’. So, launch it!
And finally, step number ten. Analysis. Because if you don’t keep track of your results, you’ll just have to start all over, from scratch, the next time you wanna advertise. And that’s a HUGE waste of time. Because most of the work you do this time will help you go much faster next time.
OK, wow! That’s a lot. Well, it can be if you haven’t done it before. Or if you don’t have a team to do it for you. But whether you do it all yourself or you hire a team, you need a system to track it all.
Enter the system I think is best. My RondaReady system. It can help you track all those steps. But it has the one thing no other system in the world has. R.O.N.D.A. Yeah, me.
So when you’re ready to be the highly organized CEO of your business, I truly do wanna help you Get Ready, Be Ready, and…