You’re the relaxed type. Right? Nothing bothers you. And you certainly never let yourself get caught up in silly stuff like this whole Christmas rush thing. Right again? Yeah, I know you’re probably sitting in your favorite comfy chair, with your favorite comfy beverage, chuckling (to yourself of course) about all those crazies out there right now.
Those crazies who never seem to avoid the Christmas rush.
But I’m talking about all those gift shoppers. So, that doesn’t mean just because you’re not falling for all the shopping frenzy that you don’t need a little help with another kind of Christmas rush. And it’s your business advertising.
Because you ARE gonna advertise so you can ramp up your fourth quarter. Right?!
OK, with that in mind, I’ve got 10 steps to help ease “the pain” and make it pay for you.
First, start with your goal in mind. Like I always say: if you don’t know where you’re going, how will you know when you get there?
Second, figure out your budget. Because if you don’t know how much you can afford, you won’t know which platform or platforms to put your ads on. And you might run outta dough way too fast.
Third, do the best you can to know your demographics. Because if you don’t know who you’re talking to, how will you know what to say? Makes sense, right?
Fourth, be sure you know exactly what you’re gonna try to sell. And you’d be surprised at how many business owners are clueless about this. So, they end up tossing money out the advertising window, so to speak.
OK, fifth. Have you ever heard of a SWOT analysis? It stands for strengths, weaknesses, opportunities, and threats. What do you do best? And where could you use a lot of improvement? Do you know about a market no one’s doing a good job of filling? That’s an opportunity. And try to figure out how competitors might beat you.
Sixth thing to consider is what sets you apart from the competition. And this is where your SWOT analysis can help you. Whatever makes you stand out is a potential winner in your advertising plan.
Alright, let’s keep going. Here’s number seven.
Figure out what your advertisements are gonna be. And then figure out where you’ll run them: online, signs, radio, tv, all of the above. And decide when. Because timing can change costs pretty dramatically.
For the eighth step, consider the good ol’ WOM advertising. Yeah, word-of-mouth is still one of, if not THE, best ways to get the word out about your deals. So, set up some ways to work your WOM.
The ninth step is something I talk a lot about in my trainings. The follow through. Because if you do all those other steps, but you don’t actually launch your ads, you got nuthin’. So, launch it!
And finally, step number ten. Analysis. Because if you don’t keep track of your results, you’ll just have to start all over, from scratch, the next time you wanna advertise. And that’s a HUGE waste of time. Because most of the work you do this time will help you go much faster next time.
OK, wow! That’s a lot. Well, it can be if you haven’t done it before. Or if you don’t have a team to do it for you. But whether you do it all yourself or you hire a team, you need a system to track it all.
And that’s where the RondaReady System book can help you.
It’s a proven system, with a very long success track, that can help you build and run your business. And not just for advertising during the Christmas rush, but all year ’round.
You get all the information I’ve shared with my clients, for the past 20 years. Information and instructions to help you every step of the way. Invest in yourself today. And use your investment to help you ramp up to 6 and 7 figures. Get your System Book right now, and…
Stay Ready,
R.O.N.D.A.
Your Responsive Online Nonstop Digital Assistant
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