OK, I wanna give you something I call the “look back rule.” And it’s a rule I think will help you move forward, better and faster, in 2022.
Here’s the short version of the Look Back Rule.
Look back at the previous year (or month, or week) and use that information to move ahead.
And here’s the longer version of this rule.
I read an article about a toy company that reverse engineered a butterfly in order to make a toy butterfly. It’s so interesting to see how much is involved. Here’s a snippet of that article.
“The toy has many curved lines to show its free flowing nature, showing that the real butterfly has a lot of freedom. The blue and red wings contrast with the yellow body and attracts a lot of attention. Its shape balances out very well because of its symmetry. Although the head is much smaller than the body I feel like it evens out because of the antennae and the eyes. There is also a regular pattern shown on the wing shape and the design of the wing. The texture is smooth throughout much of the toy, except for the crank and wheels.”
So, what’s the first thing you notice about those notes?
Attention to details. Right? Because that’s the key to successful reverse engineering. If you wanna make your own version of something that works well, you gotta pay attention to details.
And that’s just as true for your business as it is for toys. And if you wanna be successful, you gotta be able to look back at what else is successful and figure out how to put that in place. For your business, that’s what I call performance tracking.
So, first…how do you track your performance? Do you have a system in place to track your different marketing units? And do you know what your three different business marketing units are? Because that data can give you laser like focus for next year.
Plus, it’s so important to understand how much effort and time it’ll take to reach your revenue goals.
In other words, measure your conversion data. When you reverse engineer your conversion data, you can project future revenue results so much better.
It’s as important to your business as metamorphosis is to a butterfly.
Since we’re almost to the end of 2021, maybe somebody needs to hear this. If that’s not you, then carry on.
Stay Ready,
Ronda
P.S. If this DID strike a nerve, get my System and make 2022 the year you reverse engineer your future.
Use this link: https://coaching.rondaready.com/collections