Your free advertising campaign
In a discussion with a client this week, he mentioned another business owner friend who’s been complaining about his ad budget. And that other business owner said something like “I can’t afford to spend money on an advertising campaign that doesn’t work.” Even though I can empathize with business owners struggling right now, I couldn’t help but wonder if that guy is his own worst enemy.
Can you afford a free advertising campaign?
And I’m talking about an ongoing marketing push that requires no budget, no board meetings, no business training, and never actually ends. It’s a time saver, a pocketbook saver, and peace of mind saver.
It DOES require something too many business owners, these days, don’t seem too willing to provide. Remarkable customer service.
Last year I shared some information about getting referrals. Here’s a little of what I said.
When you provide products, services, or information for your customers, clients, and audience, do they tell others? Are they saying good things behind your back? Because business and referrals need each other. At least if you want to build your business better, faster, and without spending all your profits on advertising.
So, how do you get customers, clients, and patients to say good things behind your back? By doing your job? Well, that’s a little part of it. But a better way is to do much more than your job. Do what no one else in your industry is doing. Or even will do.
And sadly, it’s not that difficult to stand out and be REmarkable.
In fact, if you only provided your service or products on time and in good shape, you’d be ahead of most. But if you serve others like the average John Q. BusinessOwner, don’t be surprised to hear yourself complaining about a lack of business.
So, let’s say right now you don’t have enough funds to budget for advertising. What are you gonna do? My recommendation is to close your eyes and shut your mouth. Until you figure out how to use them to your advantage.
And if you’d like some help doing that a lot faster, my RondaReady business coach CRM system could be your business’s new best friend. Because I talk about the magic you already have. And I help you organize your assets to their fullest potential.
Interested? Then you might be really, really ready to get ready, get RondaReady and…