In 2019, Stella (not her real name) finally took the leap. And she opened “Dreamy Hair,” a salon dream she’d had for 10 years, in her hometown. And one big part, Stella had always seen in her vision, was a cool website.
Yep, she knew Dreamy Hair would need a strong online presence.
But she didn’t want a website with a bunch of advertisy-sounding, boring facts and figures. No, she wanted HER website to feel like an extension of her friends-talkin-with-friends Dreamy Hair salon. Sort of like another room where visitors could get convos started. And then continue the chats when they arrived at the salon.
And that gave her a clear advantage. Because Stella started with a clear vision.
And that meant her website would have a chic, modern design with a clean layout. Using a hosting company her web designer friend recommended, she was able to secure her domain. But that was the easy part.
Next, she set up a WordPress blog and created her homepage. And she spent a lot of time on uploading high-quality images of her work. She wanted to highlight (pun intended) her services with pictures of elegant updos, vibrant color transformations, and trendy cuts. And she even hired a professional photographer for great shots.
Stella knew she had to have an easy-to-navigate and intuitive menu. And she wanted to make sure anyone who dropped by the website could easily find her services, pricing, and, of course, her story and qualifications. She figured the blog would help her with the story and qualifications part. Because that’s where she could share real-life hair care tips, styling tutorials, and the latest happenings at the Dreamy Hair salon.
By that time, Stella was really getting warmed up.
Then, she made it simple for clients to book appointments online with a booking system built right in. And customers told her how much they appreciated the convenience of scheduling their visits without having to call the salon. After that, she sprinkled testimonials throughout the website. And she added links where satisfied clients could leave reviews. Combining all that with her bubbly personality, she was able to build trust and community around her “dreamy” brand.
I could tell you more about how she used SEO and social media to drive traffic to her website. And I could let you in on a little bit about how she ran targeted ads, for local users, to promote specials and new services. Oh yeah, I could also mention how she started a newsletter where subscribers received special discounts.
But I don’t wanna bore you with all of Stella’s success. Especially if you’re already set up with a system to help you do what Stella did. But, on the off chance that you’re not already set up that way, schedule a talk with me and find out how my RondaReady System Hub could help.
I can’t promise you dream hair. But I CAN promise to listen. And it costs nothing to click or tap this link:
https://crm.rondaready.com/Form.aspx?Key=3147FF6FB2C3E598843A843E76118152
Stay Ready,
R.O.N.D.A.
Responsive Organized Nonstop Digital Axis