Her website says they believe in “two universal truths,” and it says those truths are “hydration and barrier support.” Maybe that already sounds familiar to you if you already know about Cocokind. And maybe you’ve already heard how its founder and CEO, Priscilla Tsai, wants you to “feel enough.” But what does that mean? Well, here’s how she explains it on her “About” page.
“I know what it’s like to not feel enough.
When I was struggling with my skin, I never left the house without a full face of makeup. I used to have to put on lotion in the dark as my skin would sting and my eyes would water every morning. I started Cocokind to change the status quo of the beauty industry and break the cycle of ‘aspirational beauty.’
We are a company that doesn’t need to hide how we formulate, invests in highly effective but gentle formulas, and sets fair prices based on what’s inside the bottle. Most importantly, Cocokind exists to ensure that all of us have a safe place in the beauty industry where we’re celebrated and accepted, exactly as we already are.”
Looks like Ms Tsai developed a crystal clear vision for herself and her beauty care business. And, if you’ve been around my website and emails for any length of time, you know how important I think your vision is.
I read a little background on Priscilla, and it sounds like she sacrificed quite a bit to pursue that vision. And you’ll see what I mean in this little press blurb:
“Born out of a frustration with the lack of transparency in the beauty industry and a battle with skin problems of her own, Priscilla Tsai quit her high-paying job to start her own line of clean skincare products with little experience. This paid off. Because Cocokind is now sold in…all Whole Foods Market locations with no end to their growth in sight.”
All because she wanted to help you “feel enough.”
So, she started with a vision to help people with skin problems. And she could relate because she had to deal with those same problems. But she didn’t just feel like helping. She followed through. And she didn’t dip her toes in the water of entrepreneurship. She dived in completely. And that commitment has paid off. Big time.
Someone with a clear vision AND commitment is a force to be reckoned with.
So, that’s why the very first lessons in RondaReady YOUniversity are designed to help you discover your Vision. And they can help you focus your energy in the direction you’d actually like to go. With strategies to help you know how to get there. Because I want you to feel enough, too.
How about we talk about it some more? Book a free call with me, with that handy calendar below. And give me a chance to see where you wanna go in life. I’d love to help YOU if I can. Let’s talk soon.
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