Emma had always dreamed of opening her own bake shop. And her grandmother’s recipes were a big part of that dream. Emma could almost smell those homemade goodies every time she closed her eyes and thought about her grandmother’s kitchen.
One rainy day in April she started a batch of her own homemade goodies.
Emma decided to quit her corporate job and use her savings to focus entirely on refining her business idea. She knew her bakery needed a unique twist to stand out, so she decided to focus on artisanal, health-conscious baked goods. And she figured out the best way to source and use organic and locally-sourced ingredients.
Once she got a clear vision of who she’d be and what she’d do, Emma got to work on her business plan. And she defined her target market as health-conscious millennials and busy families who were looking for nutritious, yet delicious, options. Because her market analysis showed a growing demand for those kinds of homemade goodies. And that gave her the confidence to get going.
Then, Emma faced the challenge of finding a good location.
After some time, she chose a charming spot in her hometown’s Old Towne area. Because it was known for its support of local businesses. She’d be close to a gym and a busy coffee shop. So, she figured those connections would provide a steady flow of potential customers.
And shortly after, “Emma’s Organic Bakeshop” was born.
Then, she immediately secured the domain and social media handles. Because she wanted to be sure her brand had a strong online presence from day one.
Her website shared pictures and videos of the cozy, welcoming space in her bakeshop. Rustic wooden shelves. Bright, inviting colors. And it was easy to see it was a warm atmosphere where you could relax and enjoy her homemade goodies. She even set up a small corner to showcase local artists and build a good feeling of community.
Emma’s hard work paid off.
On opening day, curious customers filled her little bakeshop most of the day. And she sold out (and gave away) just about every homemade goody she had baked.
She had left a “guestbook” on a table so customers could leave feedback. And the result was overwhelmingly positive. And before she knew it, Emma had a loyal customer base. Her journey from corporate life to successful bakery owner wasn’t easy. But her passion, dedication, and strategic planning made Emma’s Organic Bakeshop one of the favorite spots in the community.
Then, one of her regular customers suggested she expand her reach.
But Emma didn’t want to build a bigger bakeshop. Or find a bigger warehouse. Or any other option that required her to spend WAY more money than she could comfortably afford.
And her customer said, “You’ve heard of the internet, right?” And they both laughed.
Well, to scale down the next parts of how Emma scaled up, I’ll just let you know she set up a business hub.
And if you have a dream, like Emma did, in my somewhat biased opinion, a hub is where you should start.
As it just so happens, that’s where I can help.
Your RondaReady hub can help you make sure all the communications and marketing materials for your dream stick to your brand guidelines. Then, you can keep a consistent brand voice and visual identity. And that’s a great way to build trust and recognition with your target audience.
But I don’t wanna take up more of your time telling you how great a RondaReady Hub is. Because I think it would be better for you to make an appointment to talk with me about it.
That way we can talk about YOUR dream. Because you have your brand of “homemade goodies” that some target market, out there in the big, wide world is ready to scoop up.
It’s a free call. So, it won’t cost you anything to see if I can help.
Here’s your link to get that started:
https://crm.rondaready.com/Form.aspx?Key=3147FF6FB2C3E598843A843E76118152
Stay Ready,
R.O.N.D.A.
Responsive Organized Nonstop Digital Axis