Laura (not her real name) is a professional photographer with a keen eye for detail. And when she first started her business, and opened her own studio, she developed a creative marketing strategy to get things going as fast as possible.
She really put that keen eye for detail to good use.
And it helped showcase her unique artistry and build a thriving client base. Wanna find out how she positioned her photography business for success? Great. Because I was just gonna share that.
Of course, as she first started out, she could invest more time than money. So, she built a really snazzy portfolio photography website. And she chose a minimalist design so her photos took center stage. She built it on the WordPress platform so she could use plugins to create photo galleries.
In addition to her visual portfolio, she started a blog so she could share stories about her client experiences, photography tips and tricks, and life in general. And her audience loved that part.
Once she had the website up and running well, Laura set up some social media channels to expand her connections and reach. Her Instagram account is a nicely-curated visual diary. And it showcases her latest works, behind-the-scenes glimpses, and client testimonials. She posts regularly. And she even discovered the benefits of using relevant hashtags.
Yep, that keen eye for detail again.
As I mentioned, she had to work with a tiny shoestring budget. So, she figured out how to drive organic traffic to her website. And that meant Laura would need to focus on SEO and content marketing. Fortunately she loves to talk about photography. So, she adds regular updates to her blog with posts on photography techniques, editing tutorials, and personal stories from her shoots.
And that has an awesome side benefit.
Her regular content not only enhances her website’s SEO, it also positions her as an expert in the field. And that expertise keeps her visitors engaged and on her site longer. And that has converted a lot of them into clients. Can you say hashtag BOOM?!
By now you can see that Laura has a lot more on the ball than photography.
Along with all those other things she did (and does) she made sure to feature client testimonials on her website and social media. Because positive reviews build trust and credibility. And potential clients and customers are more likely to work with someone they “know, like, and trust.” So, Laura encourages satisfied clients to leave reviews on Google and other platforms to help boost her online reputation.
And there’s one more thing she did that made the rest of it easier.
She plugged into her own personalized RondaReady System hub.
Uh-huh. That’s right. I’m gonna pat my system on the back a little bit now. But I know it’s an awesome system because it has the one thing no other system has. ME. And that’s a big advantage. Because I truly DO want to help my clients reach their dreams better and faster.
If you’re a business owner, entrepreneur, or wannabe, your own RondaReady Hub could be just what you’ve been looking for. Because it can help you avoid starting from scratch or losing control of your dream. And don’t worry if you don’t have the same keen eye for detail as Laura. Because I’ll be with you each step of the way.
But don’t even think about diving in, yet. Instead schedule a talk with me and find out more. And it costs nothing to click or tap this link:
https://crm.rondaready.com/Form.aspx?Key=3147FF6FB2C3E598843A843E76118152
Stay Ready,
R.O.N.D.A.
Responsive Organized Nonstop Digital Axis