I found the prize pumpkin idea in a book called The Pumpkin Plan by Mike Michalowicz. And it seemed somehow appropriate to go over it during this cold weather with all the pumpkin flavored things around.
So, what in the world is a pumpkin plan. Right?
Well, in his book, Mike says to grow a prize pumpkin you gotta get rid of certain parts. Like the vines that take away resources from your “prize.”
Because if you try to take care of all the pumpkins, your prize pumpkin suffers.
Maybe you’re still thinking, “What’s that got to do with business?”
Well, let’s say the pumpkin farm is your business. And you probably started your farm (I mean business) with a more focused, good idea. In other words, I’ll assume (and I hope I’m right) you didn’t start out with the intention of being all things to all people.
And I bet you had a particular product or service or information offer. Right? And that’s best the way to get your business going. Because focused efforts, on your “prize,” produce better products, services, and information.
So, that’s what you do. Grow your prize pumpkin, get your efforts to pay off, and then consider “growing” another one.
That’s the pumpkin plan in a nutshell.
Just remember, it’s too hard to be everything to everyone. So, narrow your focus to your ideal clients.
But to focus on them, you gotta know who they are. And you can’t (and shouldn’t) keep them all straight in your brain. So, it’s crucial to set up a system to help you not only know who they are, but also how to stay in touch.
Hmm…where could you find such a system? Better yet, where could you find one you don’t have to set up from scratch? Oh yeah, my RondaReady System. It’s got the pumpkin plan built right in.
And you can even automate a lot of the processes.
But it’s for serious business owners and entrepreneurs who know how to get it without paying for it. If that’s not you, YET, then sign up for my free daily emails. Because I might be able to get you to that point. I can’t say for sure because I don’t know how serious you are. If you’re serious enough to start moving, your link is below.