This morning I thought about some hard working people I’ve had the privilege of serving over the years. And I imagined interviewing one small business owner, who sort of represents them all, about the success process. Because I know they all took different paths. But they also all had a lot in common.
And I think you’ll see that the success process isn’t for a privileged few.
Here’s how the interview, in my head, went…
Me: Hello! Thanks for joining us today. Introduce yourself and tell us a little bit about your business?
Business Owner: Hi! Thanks for having me on. My name is Pat Quinn (fictitious character’s name). And I’m the founder and CEO of Bio Silver Away. We’re a sustainable products company. And our goal is to reduce plastic waste by offering eco-friendly alternatives. Our products include reusable bags, water bottles, and biodegradable packaging materials.
Me: That sounds like a challenging, but awesome goal. How’s business these days?
Business owner: Well, we like to joke and say it goes in cycles. But that’s pretty corny. Let’s just say, great!
Me: (laughing) I like it. And I’m glad to hear things are going well. What would you say is your success process?
(Just keepin’ it real. Well, sounding real anyway.)
Business owner: Naturally we started with an idea. I think you call it “Vision.” Then, we did plenty of research to be sure there was a market out there for what we would offer. And we discovered there’s a big market. But we also discovered there’s plenty of competition to serve those people and businesses.
Me: Yeah, there’s always competition for a hot market or niche. What did you do to get ahead of the pack?
Business owner: Well, to start with, we reached out to every one we knew. And we asked them to refer us to businesses who they thought would be interested in sustainable products like ours. Plus, we reached out to lots more people we DIDN’T know by setting up profiles on social media channels. We kept at it day and night. And I guess you could say a big part of our success process was how we never let up. Good ol’ persistence.
Me: There’s no doubt it paid off. Because I checked your website. And you guys are on fire!
(Here’s where the interview becomes totally self-serving.)
Business owner: That’s true. But it wasn’t that way the whole time. At one point, during the pandemic, our sales slacked WAY off. And, yeah, that was bad. But there was a, shall we say, Bio Silver lining to the slowdown. Because it gave us some breathing room to figure out where we could improve. Turned out to be several places where we could improve and streamline our operations.
Me: So, what did you do?
Business owner: Well, a friend, and fellow business owner raved about your RondaReady Business System hub. And they told me how much you’d helped them manage their whole operations so much better. So, of course I was interested.
Me: (grinning) Hmm…that certainly sounds interesting! Would you share with us some of the benefits of working with me to set up your business hub? But only if you truly feel that way, of course.
Business Owner: Absolutely. We DO feel that way. With your help and easy-to-follow guidance, we set up our CRM to connect seamlessly with our invoicing, client communication, appointments, inventory, and more. And we never realized how much simpler our lives would’ve been if we had worked that way all along.
Me: But better late than never. Right?
Business owner: Oh yeah. I’d never wanna go back to doing business without our RondaReady Hub.
(OK, self-serving mostly over. Now, back to the success process.)
The process for achieving any level of success starts at the same place. Your Vision. Your Dream. And what you want (and hope) to accomplish. Then, the next step is to figure out the steps to take to get you there.
And here’s what I suggest. Schedule a talk with me and let’s find out if the RondaReady System Hub could help. It costs nothing to click or tap the link, below. But doing nothing is never part of a success process.
https://crm.rondaready.com/Form.aspx?Key=3147FF6FB2C3E598843A843E76118152
Stay Ready,
R.O.N.D.A.
Responsive Organized Nonstop Digital Axis