If you’re in business, you gotta get clients
Or customers. Or an audience. Yeah, you gotta get clients to have a business. It really comes down to this. If you’re not selling anything to anybody, you don’t really have a business. Right? An interesting hobby, maybe. But not a business. Because businesses stay businesses by selling stuff. And Henry David Thoreau put it like this “Success usually comes to those who are too busy to be looking for it.”
So, you gotta stay busy IN your business till you get clients and sell more stuff.
And you gotta sell stuff to keep getting more clients. Sounds like a vicious circle. But it’s really an exciting spinning wheel when you Get Ready for it and keep it spinning. In fact, eventually, you can get to the point where the wheel will keep spinning without your constant hands-on-the-wheel involvement.
I’m always telling my clients how important it is to get to the point where they’re working ON their business. But before you get to that point, you’ve really gotta work IN your business. And that’s where highly organized CEO’s shine. Because they know the value of putting together a repeatable, measurable system they can depend on day in and day out.
Before you start spending time, effort, and money on getting clients, it’s crucial to Get Ready and Be Ready for them. Do you have a system for contacts? You know, a proven method for calling, emailing, and even mailing them. And a system for collecting and storing their information? Do you know what information to collect? And how you’ll use that data?
There’s a lot more valuable information you should consider when it comes to setting things up.
Good news. I’ve already developed a system (used successfully by scores of business owners) to help take a lot of the pain and worry of setting up your contacts. And it can help you lay out your time in blocks. Because schedule control and planning is key. My RondaReady business coach CRM system includes sections for…
- Initial consultation
- The in-process workflow
- Contacts database
- Nurturing database
- What to do the first 90 days
- How to reconnect, and
- Getting, using, and repeating referrals
Yeah, you can get yourself a mighty comprehensive system here.
This has been my life’s work for the past 17 years. So, I know a thing or two hundred about this whole business system stuff. In fact, an old boss of mine made up the title “Performance Advocate” for me because I got so good at it.
So, what do you say? Are you really, really ready to get ready, get RondaReady and…