It’s hurricane season. I don’t have to deal with those kinds of weather problems here in Colorado. But people who live on, or near, the coast sure do. And something those people probably keep a close eye on is categories. You know what I’m talkin’ about. The 5 main power levels of hurricanes. Right?
Yeah, this hurricane season is in full swing right now.
In fact, Sam, is a category 4 storm as I share this.
And maybe you already know this, but they set up categories so people know how to prepare. A Category 1 hurricane has sustained winds of 74-95 mph. And meteorologists warn that damage is possible to mobile homes, trees, and crops. Plus, wind gusts of up to 98 mph may be possible, in addition to coastal flooding and pier damage.
That sounds bad. But then there’s category 2. Sustained winds of 96-110 mph. And crops could be heavily damaged. So could mobile homes and other lighter weight buildings. And there could be power outages.
Yikes. You can see the damage ramping up. But then there’s category 3 with sustained winds of 111-129 mph. And the possible damage is worse. And then category 4 hurricanes with sustained winds of 130-156 mph. Even more property damage. And extensive beach erosion.
Then, along comes category 5 with sustained winds in excess of 157 mph. As you might imagine, the damage can be extreme. And you’ve probably seen and heard the news report during one of those storms. Sometimes they have to evacuate everyone in the storm’s path. I can only imagine riding out those powerful winds.
But…as you know…I’m not here to report the weather.
I just thought it was an interesting way to connect to what I’m talking about in next month’s UNversity lesson. And that’s categorization. And how it helps business owners prepare. I shared a video trailer about the lesson, yesterday. And I’ll be sharing a couple more this week. Because the lesson is the first Thursday of each month. And that’s coming up in 9 days. October 7th to be exact.
So, stay tuned to find out more about why categorization is so important for business owners. Till then…
Stay Ready,
Ronda