Reverse engineering – look back and go forward
To be clear, when I say reverse engineering, I’m not talking about some manufacturing or invention process. But I think your business can benefit a lot from the methods reverse engineers use to design something new. And since it’s the end of 2019 as I write this, it’s a good time of year to look back at what worked well. Because you can use that information for goal setting and forecasting next year.
So, how does reverse engineering work for your business?
Well, first…how do you track your performance? Do you have a system in place to track your different marketing units? And do you know what your three different business marketing units are? Because that data can give you laser like focus for next year.
Of course, it’s so important to understand how much effort and time it’ll take to reach your revenue goals. In other words, measure your conversion data. When you reverse engineer your conversion data, you can better project future revenue results. It’s kinda like the old tootsie roll pop commercials. How many licks does it take to get to the middle? Your “licks” are points of contact. How many of those does it take to get an appointment? And how many appointments to get a consultation meeting? Then, how many meetings to get the contract? And, finally how many contracts turn into closed business? See what I mean?
This is a large part of your role as the CEO and visionary of your business.
And in case it seems a little overwhelming, here’s some good news. My RondaReady business coach CRM system can help you figure out how many licks it takes to get the results you want. And I’m confident you’ll even enjoy making it happen as you…
If you’re a real go-getter, you can get a free version of my business building system…
If you’re not ready to commit to hiring an online business coach, AND if you’re a confident do-it-yourselfer, grab my free book: HERE There’s also a paperback version available for $120 on Amazon if you’d rather pay for it and not subscribe to my emails. Whichever way you choose, everything I teach my one-on-one clients is in the book. And you can start building your business better, today.