What do you tell yourself when it comes to who you are and what you want in your life? I hope you tell yourself the truth. Because the YOU that you’ll eventually be needs the truth. So, be sure you know your story and that you can tell the story. Because it’s amazing what a difference that can make.
Here’s someone else who recommends that you tell the story.
Maybe you’ve heard of Canva. If not, it’s a super-easy-to-use online design software company. But it’s not super easy by accident. I read a short bio on its founder Melanie Perkins. And she created Canva because of a part-time job she had, in 2007, where she taught students how to use desktop design software.
Ms Perkins said the software was “expensive, complex, and required a semester’s worth of instruction to learn how to use.” And she figured there had to be a simpler, less expensive way to do design work. So, she designed Canva, received an investment, and started making millions.
Ha! Not so fast.
Turns out, Melanie’s software idea was turned down by over 100 investors. In fact, it took her three years of pitching the idea before Canva got its first investment. And it only happened then because she realized she had, up until then, been pitching her idea all wrong.
She realized that she’d been talking benefits and features. And that was fine because there were plenty. But she decided to lead her investment pitch with a relatable problem Canva could possibly help solve.
In an interview with Inc. Magazine, she put it like this, “A lot of people can relate to going into something like Photoshop and being completely overwhelmed. It’s important to tell the story. Because if your audience doesn’t understand the problem, they won’t understand the solution.”
And that’s when the investments happened.
And then the profits. According to what I read, somewhere around “60 million customers use Canva to create designs across 190 countries.”
Ms Perkins’ story shows how much you gotta know who you are, what you offer, and how to pitch it to the right people. Her story also shows it takes persistence and endurance to run your own race. Being a business owner and entrepreneur isn’t for people who don’t have that.
If those qualities describe YOU, I can probably help you get where you wanna go. Better and faster.
How about we talk about it some more? Book a free call with me, with that handy calendar below. And give me a chance to see where you wanna go in life. I’d love to help YOU if I can. Let’s talk soon.
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