Back in 1976, way before my time of course, a young woman named Mary MacGregor had a hit song called “Torn Between Two Lovers.” It was about a love triangle (you know what those are if you’ve ever watched a Hallmark movie), and the chorus to the the lyrics said:
Torn between two lovers…
Feelin’ like a fool.
Lovin’ both of you
Is breakin’ all the rules.
OK, that’s my lyrical segue into what I’ve seen a lot of new business owners and entrepreneurs struggle with. They’re torn between two perspectives. And I can see why. Because there are so many business experts telling newbies to pursue their passions. And there are just as many who’ll tell you to find your purpose, build a solid business, and the passion will develop over time.
So, which is it? Passion? Or purpose?
This morning I remembered a story about how a business owner newbie went to two different seminars on two straight weekends. And, in the first one, the main speaker talked all about how to “pump up your passion.” And the second main speaker, the next weekend, bragged about the “power of purpose.”
But I don’t think it has to be passion OR purpose.
Because I believe it’s key to “find your purpose.” And then find your market. And when you do, it can stir up that business-building passion in you no one can put out.
But look at that “find your market” part again. Because, keep in mind, it’s easy to be passionate about something that might be interesting to only YOU. And when no one seems interested but you, you might be surprised at how your passion flickers out. That’s why it’s important to find your purpose, develop a system, and build your business.
And when your success starts multiplying, I’m willing to bet your passion will, too.
Speaking of “a system,” that’s my passion AND purpose. For a long time, now, I’ve helped business owners and entrepreneurs figure out where to start, how to focus on their vision, and how to build things up better and faster. And my one-on-one clients have invested some serious money into my help.
But I know, when you’re just getting started, that’s not always feasible.
So, that’s why I created RondaReady UNversity. It’s a very low-cost way to get some online business coaching to help you build some momentum in your business. You won’t have access to all the tools my one-on-one clients do. But you WILL learn a valuable business-building strategy every month.
Enroll today for a monthly tuition of $15. I haven’t raised the price in the whole two years since I started UNversity. But that’s likely to change in 2023.
So, get in now. Be in time for the lesson on the first Thursday in March (same goes for each month).
The deadline to enroll and still be in time for March’s lesson is midnight, February 28th. And that’s less than a week away. So, don’t delay. Link is below.
Enroll in UNversity today – https://bit.ly/3sjscAd