Stats. They’re not always reliable. Because they can be manipulated so easily in this digital world. So, you gotta be careful when you quote any. But I found some stats that back up what I had already found to be true. That video is green. Just kidding (a little). Actually the stats show that video can be the turbo boost your business might need.
That being said, I got some stats, about video marketing, from a pretty reliable source. Entrepreneur Magazine (the online version). Here’s a quote from that website:
This year, 59% of marketers said that video marketing showed a positive ROI, and 58% plan to incorporate more videos into their marketing strategies in the future. These stats are a great indication that video is serving businesses well.
Here’s how videos powered marketing campaigns in 2021:
65% of marketers said they wanted to build awareness for their brand, and 64% said that video helped them achieve that.
55% of marketers said they wanted to increase engagement, and 60% said video helped them with this goal.
37% of marketers said they wanted to boost conversion, while 57% were able to get results.
Now, you might think you have a face for radio.
And so you’d NEVER want to be in a video. Well, hold on there, Sparky. Nobody said you have to be in your company videos. But it’s probably a very good idea to figure out how you can get some company videos to help you build your brand, increase engagement, and boost conversion.
In next month’s UNversity lesson, I’ll be talking a lot more about the power of video for your business. And in a few days I’ll share some quick thoughts about it in…you guessed it…some videos. I know you can benefit from this lesson. Because I sure did.
And, you can ask the guy who helps me with production, I fought against me being in videos. Didn’t like the way it made me feel to be on camera. But I’ll show you how I overcame that. And I’ll show you why it’s so important to think about adding video marketing to your overall marketing plans.
Oh, and one other benefit. Video IS green these days.
Sign up for UNversity, before the end of this month (July 31) to be in time for next month’s lesson. That’ll be August 4, 2022. One week from today. Because UNversity classes are the first Thursday of every month. Your link to enroll is below. Don’t put it off. Beat the deadline. Enroll now.