Business Hub Consultant in Colorado Springs

What is YOUR story? And I don’t mean the story you’ve told yourself for a long time. Because it might be skewed a little bit toward the rose-colored glasses side. No, I’m talking about your actual story. What really and truly happened in your life that got you where you are now.

Answer the what is your story question with a story.

And I’m not being coy. I really mean that. In fact, it’s the whole idea behind the 7 principles of the Storybrand framework, created by Donald Miller. Here are those principles:

1. A Character: Define the customer’s desire.
2. Has a Problem: Identify and address the problems.
3. And Meets a Guide: Present your brand as a guide.
4. Who Gives Them a Plan: Outline the plan or process.
5. And Calls Them to Action: Create a compelling call to action.
6. That Helps Them Avoid Failure: Outline the risks of not acting.
7. And Ends in Success: Describe the successful resolution.

The Storybrand marketing says it’s the way to invite your customers into a story that makes their lives better. Where they are the hero. Not you. And when you present that story well, you’ve got a blueprint for customer connection. One that’s a whole lot more scalable, too.

I know you’re a creative person. So, I know ideas fill your head at all hours of the day and night. But you can save yourself a lot of hassle when you weed out the ones that aren’t scalable.

Scalable business ideas are the ones that don’t require YOU every moment.

And that’s part of what makes them “scalable.”

They’re the ones you’ll be able to maintain so you can sustain growth. Especially in a way that won’t have you on top of every detail 26 hours out of every 24. Sort of like weeds. Ever notice how you don’t have to constantly water, fertilize, and cultivate weeds? They just keep growing. And a lot of times, even in spite of you.

And that gets me back to the what is your story question. Only YOU know what yours is. So, only you can figure out WHAT you need to say. But the Storybrand book can show you HOW to “Clarify Your Message So Customers Will Listen.” 

Click on one of the links I’ve shared already to get your copy today. If any of the links don’t work, copy and paste this ugly link into your browser:

(https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&tag=rondaready-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=0718033329&linkId=7f9eda48a7d7aff8b5952caface691c4)

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R.O.N.D.A.
Responsive Organized Nonstop Digital Action