It’s mighty important to know where you are. A friend of mine, who used to live on a Kansas farm, told me a joke the farmers liked to tell. It seems there was a hot air balloonist, from Colorado, who got caught in some sort of trade wind. And it swooped him off course. And he drifted all day and into the night. He drifted so far, in fact, that he fell asleep in the balloon.
When he woke up, he looked over the rail and saw a farmer in a field of corn. So, he yelled down at the farmer, “Hey there! Hey, can you tell me where I am?”
And the farmer looked up, smiled, and yelled back, “Yep. I might be just a farmer, but you’re right up there in that hot air balloon.”
Hey, I didn’t say it was the best joke ever. But it’s kind of appropriate for something I’d like to share with you.
You gotta know where you are in life. And in business.
So you can know where you’re gonna go. Or at least where you’d like to go. Because any journey has two main points. The start. And the finish. Right? Also known as Point A and Point B.
And the shortest distance between two points is a straight line. And the best way to make a straight line, in business, is to know where Points A and B are.
Sounds a little bit like a Geometry or Algebra lesson, doesn’t it. Well, in a way it IS geometric. Because you gotta work your angle. (*rimshot). And your angle is your brand. Who you are. And what sets you apart. In other words, what makes anybody wanna do business with you?
When you know WHO you are, it’s so much easier to know WHERE you are. And then it’s so much easier to get more clients, make more money, and enjoy life more.
The “get more clients” part is something I’ll be talking a lot more about in July’s UNversity class. I’ll be talking about the 3 units of marketing. And one of those is more fun than the others. To find out which one, enroll by June 30 to be in time for July’s class on July 1st. UNversity classes are the first Thursday of each month. And the first Thursday in July is on the 1st.
So, the clock is ticking. You’ve got less than a week to jump in and get to know where you are.
I hope you’ll join me. Because I truly do wanna help you Get Ready and…