Do you get “junk mail” delivered to your mailbox? Yeah, me too. But think about it for a second. Most of that so-called “junk mail” isn’t junk to the one who sent it to you. They see it as a way to try to talk to you. And tell you what they have for you. Sure, it’s a form of business communication. But it’s still communication. Because they have products and services that might help you. So, they want you to know about it.
And business communication, done well, is consistent.
But it has a starting point. Just like any relationship. I’ve shared, before, how two percent of sales are made on the first contact. And eighty percent of sales are made after five to twelve points of contact. But typically, only ten percent of sales people make more than three contacts. Ten percent!
That means ninety percent of sales people miss out on getting to the next level.
And ninety percent of sales are made on the fourth contact or after. So, if you wanna sell more (and if you’re in business, you better wanna sell more), build relationships. And consistently follow up with them.
But, like I said, communication (aka relationship) has to start somewhere.
And I think most successful business owners and entrepreneurs will tell you the best place to start is a referral. Because you can send out “junk mail” over and over. But if none of those people know you, how are they supposed to like you and trust you. But what if one person, who knows you, told someone else how great you are?
Yeah, I’ve seen that work like a charm. Over and over. It’s just human nature when you think about it. And it’s what made online social media so huge. People talking to each other about…well, just about everything.
Wouldn’t it be great if they were telling each other about you, your products, and services?
Well, that’s business communication at its best.
Not some sort of weird new language to learn.
Just one real person telling another real person real stuff about you and your business.
But how do you get that sort of system working for you? Uh…did somebody say “system?” That’s what I’ve been about for a long time. Helping business owners and entrepreneurs set up systems to build business better.
With a proven system you can go back and review why you started your business in the first place. You’ll have it all written down and laid out where you can easily find it anytime you need a reminder.
And that includes keeping track of repeat and referral business. And I’m gonna talk a lot more about that in next month’s UNversity lesson. That’s coming up the first Thursday in July…which happens to be July 1st. So, it’s only 10 days away. And if you wanna get the valuable information in this class, sign up by June 30. After that, it’ll be too late.
When you enroll, you’ll join these how-to classes for only $15 a month. That’s only 50 cents a day. And your great ideas and talents are certainly worth that aren’t they? Then, don’t delay. Enroll today. The link is below.