Elena had always dreamed of sharing the rich flavors of her Italian heritage with the world. So, after years of saving and planning, she finally opened “Mama Mia Mobile.” It was her pride and joy, a ruby red food truck she called, wait for it, Ruby. And you might wonder what kind of Italian food could come from a food truck. Well, how about:
- Pizza
- Lasagna
- Fiorentina Steak
- Polenta
- Ossobuco
- Risotto
- Carbonara
- Truffles
- Focaccia
- Tiramisu
- Italian roast coffee
Yep, no doubt about it. Elena’s food was Mama Mia delicioso.
But despite her culinary expertise, Elena struggled to get a steady stream of customers to her truck.
So, one Tuesday evening, after another slow day, Elena brainstormed ways to get more people to know about her and Ruby. And she found a WordPress expert to help her build a website. He recommended DreamHost for hosting because they’re recommended by WordPress. Whew. That’s a lot of recommending. (And just so you know, if you click on those links, I do receive a commission, but it doesn’t affect your cost at all…which is very affordable)
Anyway, back to Elena.
Elena started working on the design for her Mama Mia Mobile website. And she wanted it to be clean, clear, and easy to navigate and enjoy. So, she snapped some beautiful pictures of her finished Italian dishes and added those. Then, she included a short biography about her passion for Italian cuisine. And, of course, she made sure she had a schedule of her food truck’s locations.
Plus, and this is a big plus, she added an online menu so customers could place orders in advance. Because she wanted them to grab their food quickly, if needed, during peak hours.
Then, Elena shared personal and down-to-earth stories about her travels in Italy, recipes from her Nonna, and the history behind each dish she served. And, as it turned out, readers started sharing her posts on social media.
And before she even realized it, her fans drove more traffic to her site and to her food truck.
Ruby started to become famous, too.
Then, Elena turned her posts into an email newsletter. And she offered subscribers exclusive discounts and updates on new menu items. And much to her delight, lots of subscribers signed up.
As all that was going on, Elena saw a huge boost to the lunchtime lines next to Ruby. And there were plenty of times she’d actually sell out of some of the food. So, that meant she had to start ordering more from local merchants. And that made them happy to refer more customers to her, too.
Talk about the domino effect. Mama Mia! And all this Italian food talk is making me hungry.
So, I’m just gonna finish up by telling you that your results with a website might not be like Elena’s. But if you’re not already enjoying the benefits of the automation she set up, maybe that could be a way to improve. And if that interests you at all, schedule a time to get on a call with me. My RondaReady System hub might be the way to get you where you wanna go, better and faster. Your link is below.
https://crm.rondaready.com/Form.aspx?Key=3147FF6FB2C3E598843A843E76118152
Stay Ready,
R.O.N.D.A.
Responsive Organized Nonstop Digital Axis