I recently signed up for a new service online. And before I had even completed the form I got a pesky popup. It showed me how easy it would be to refer a friend. Wow, talk about putting the cart before the horse. Yeah, before I had a chance to check out their service for myself, they wanted me to tell my friends about ’em.
Apparently their company had skipped refer a friend 101 class.
And what’s refer a friend 101? Simple. Build a relationship. But not just any kind of relationship. One that works. One that does good things for both sides. You know what I mean. I know you do because you have friends. And business relationships should work like relationships between friends. Everybody looking out for each other.
And serve well through time. Not just during the time when somebody’s handing you money or writing a check or plopping down their credit card. Because meaningful relationships are built over time. And they’re not just about the good times.
For example, how many times have you been let down by a customer service call? Plenty, right? Yeah, it seems like very few companies (especially when they get a little “big for their britches”) know how to provide more than minimally adequate customer service. And yet, they’d like you to refer others to them.
Do you think people would refer you and/or your products and services if you put them on hold every time they called? Not likely. I know I certainly wouldn’t.
But when you take the time to go the extra mile and serve others with more than the bare minimum, they tend to remember it. And they tend to refer their friends, family members, and other business acquaintances.
I talked about that in my monthly UNversity class earlier today.
And I shared some ways to build those good and lasting relationships. Not just the what. But also the how-to. And that’s what I do each month. If you’re not sure you’d like to enroll in the $15 monthly coaching classes, at least sign up for my free daily emails. Get to know me better. And discover how I truly DO wanna help you Get Ready, Be Ready, and…