You remember The Ventures? Right? What, no? Seriously? The band that gave us huge hits like “Wipe Out,” “Walk Don’t Run,” and “Pipeline.” Yeah, them.
OK, this isn’t about them. But I heard they were a popular surfing band from way back in the day. And then I watched a weather report that talked about Florida and the hurricane, and well…I just put them together.
So, enough of the zany talk. Let’s get down to business.
I just read an article that mentioned how gas prices, in Florida, have dropped by about 4 cents a gallon in the past several days. And that’s in spite of the fact that Hurricane Ian looks like it’s heading toward the Sunshine State in the next few days. AAA said gas stations could temporarily run out of fuel. Because people, who want to evacuate, will fill up or top off their tanks and spare gas cans.
Yeah, without a pipeline, you eventually run out of fuel.
That’s just how it works. Here’s a quote, from that article, that I found very interesting:
“Gas stations are not connected to an underground pipeline. Just like your vehicle, each gas station can only hold so much fuel at a given time. That fuel is stored in tanks underground. Once those tanks are empty, retailers bag the pumps and wait for the next delivery truck. Sometimes that can be the same day, sometimes longer. It can vary.”
Now, for my purposes, as an online business coach, those gas stations represent my clients and students. And I tell them how important it is to maintain a steady flowing pipeline of their customers and clients. Because the work they currently have will eventually run out. And without more fuel (customers and clients to serve), business dries up. Meaning, no sales and profits until there’s more in the pipeline.
I don’t have to deal with hurricane issues here in Colorado. And many of my clients and students don’t either. But business owners and entrepreneurs who live on, or near, the coast sure do. The distraction of torrential rains and devastating winds is no small thing. To say the least.
And that’s only part of the picture.
Meteorologists warn that damage is possible to mobile homes, trees, and crops. Then, there could be destructive wind gusts and storm surges. And we can’t forget about power outages. Imagine if your business is mostly online and you can’t GET online. Yeah, your business could run out of fuel fast.
But, I don’t wanna sound like a doom and gloom Debbie Downer. And maybe Hurricane Ian won’t do terrible things to the Gulf Coast. I hope not.
The point I want to emphasize is the pipeline connection. And it’s what I’m talking about in next month’s UNversity lesson. Your pipeline. UNversity classes, in case you don’t already know, happen on the first Thursday of every month. And for October 2022, that’s the 6th. Ten days from now, as I share this.
But you don’t have ten days to enroll. Because enrollment for each class ends at midnight of the last day of the preceding month. And, in this case, that’s September 30th. Just a little over 4 days from now.
So, wanna understand how important a pipeline can be to your business? Or do you know, but you’d like to get a better handle on how to keep it full? Either way, don’t miss the deadline to enroll for your UNversity class for October 2022. Click or tap the link below and save your seat for class.
See you there.