The Queen of Sorts
Queen Elizabeth, of England, often makes the news for things she says. And she is a queen, so I guess many people listen when she does. Recently she mentioned how, in certain situations, she’d just ignore a lie. Or even let it go, depending on those situations of course. She said it “all gets sorted out in the end.” (Imagine that being spoken with a royal British accent.) That’s why I called her the Queen of Sorts. And that philosophy might work for her. But it’s bad advice for business owners.
You can’t be a queen of sorts in business because perception becomes reality.
And by the way, you can’t be a king of sorts either. This is true for men AND women. Old AND young. In fact, there isn’t a demographic where this isn’t true. You can’t just ignore lies about your business. Or always hope for them to just go away. Because, very often, they won’t go away. And they might even grow and perpetuate.
A business…at least one where you hope to sell stuff and make a profit and take care of yourself and your family…must be trustworthy.
You and your business need credibility. And you need to be seen as the trusted expert in your field. When issues of trust or lies take place in your organization, they need your attention. And I recommend you look ’em square in the face. Hit ’em head on. Then, make any adjustments necessary to blast those trust issues out of the water.
Sometimes you can communicate directly with your audience, customers, or clients. Other times, it gets a little more involved. But whatever it takes, don’t ignore it. Because it won’t always sort itself out. Deal with it fast, and keep moving forward.