Lily makes candles by hand. And you might think it would be too difficult to turn that into a thriving business. But Lily’s the kind of solopreneur who never quits. She knew the only way to turn her passion into a way to support herself would require automation and determination.
Yeah, those are definitely requirements for a thriving business.
So, she started with her email list. Even before she took her candles online, she grabbed customer emails. Brilliant thinking. Then, she kicked it up several notches when she wrote a series of emails for new customers.
Each automated email shared another piece of her story. Lily discovered that her customers enjoyed hearing about the inspiration behind her products. And they seemed to really tune in more when she gave them a sneak peek into her candle-making process.
Wow. Who knew? People like to connect with real people. What a concept!
Then, Lily added a sequence of emails that included useful tips on candle care, exclusive discounts, and the latest product additions. And the best part was the automation. Because she scheduled everything in advance. So, she could maintain consistent communication with her growing customer base AND stay creative.
She found other ways to automate emails based on action triggers. So, when a customer took a certain action, her system could send out a message she had already written for that action.
One great thing about Lily is that she knows that high value of a genuine thank-you. So, as you might’ve guessed already, she set up some personalized and creative thank-you emails. And she even used them as opportunities to offer discounts on future orders.
I love that.
She knows how to burn the candle at both ends without burning out. Boom! THAT is how you build a thriving business.
As it turned out, Lily’s personal touch really connected with a lot of buyers. And sales soared. But Lily found herself with more time to focus on creating new, enchanting candle designs.
And that’s how she transformed her one-person venture into a business that provides her a quality life she loves. Yep, that’s why I love working with solopreneurs like her.
My RondaReady Business Hub system can help you automate like Lily did.
But I’m not gonna share all the ways it can do that right now. Because I’d like to know more about what you’ve got going first. So, I invite you to schedule a time to talk with me. And let’s see if setting up a hub can help you build your business better and faster.
Here’s your link to get started.
https://crm.rondaready.com/Form.aspx?Key=3147FF6FB2C3E598843A843E76118152
Stay Ready,
R.O.N.D.A.
Responsive Organized Nonstop Digital Axis