Oh my goodness. I just read a sad, sad story. Oddly enough, it’s because someone asked me “What are CRM tools?” And I was looking for my information to share when I came across this headline, “I’ve lost touch with my kids, and I don’t know how to fix it.” Usually I don’t let myself get distracted by these things. But for some reason, it really stood out to me. So, I read the article.
And I learned about a woman’s heart-wrenching family problems. She divorced her husband, and they ended up with joint custody. Then, they moved to separate states. And the father took physical custody while she dealt with “bipolar issues.” But apparently, after the father remarried, the kids endured a step-mom who “was not a stellar parent.”
(Yeah, this is getting worse by the second, right? And it gets even worse.)
The step-mom began to physically and mentally abuse the kids. And the woman who wrote this article said her two older kids blame it on her because she “not only left their father” but also “left them with him.”
This is starting to make the “what are CRM tools” question seem unimportant.
Well, the woman in this story decided she needed time to deal with her “bipolar disorder” so she wouldn’t take things out on her kids. But the kids just saw it as abandonment. And by the time she did get the four kids back, the two older ones hated her. And she wasn’t able to reconcile with them.
So, those two older kids went back to live with their father (who was divorced again) when they were only 15 and 17. And this mom hasn’t heard from either one since then. She keeps in touch with the younger two. But hasn’t had contact with the older ones for years. And they’re in their mid twenties now.
I left out some of the details because they’re just more of the heartbreaking consequences of families losing touch.
But, it’s a good story to share, in a way, to show the value of CRM tools. They won’t necessarily save a marriage or keep your kids from hating you. But they DO help you stay in touch. At least when you use them to their fullest.
CRM stands for Customer Relationship Management.
And since relationships are at the heart and soul of my business, my CRM system is like the engine that drives what I teach. But the oil that keeps that little engine going is real relational communication.
So, I don’t just add a CRM to my coaching and then tell clients and customers, “Go stay in touch with your people.” No, I show them how to set it up. Why it matters. And what to do to make the most of it.
If you’ve already plugged your business into a good CRM, my suggestion is to use it for all it’s worth. And if you’d like to plug into what I’ll call the “world’s best CRM,” mine is at your service. It’s the best because it has the one thing none of the others have…or ever will have. Me.
But, it’s only for business owners and entrepreneurs who take action. For all others, it’ll be money they’ll probably wish they had spent on entertainment subscriptions. If you’re an action taker and not a Netflix faker, then make sure you open my emails and learn more about how I can help you with my RondaReady System.
Get Ready, Be Ready, and…
Stay Ready,
Ronda