Are you marketing to everyone yet?
Please tell me your answer is, “No.” Because marketing to everyone is basically like marketing to no one. Why? Because no matter what your business is, your market isn’t everyone. There are too many kinds of people out there. And I hate to break it to you, Sparky, but some of them might not find you all that adorable. Hard as that is to believe.
Marketing to everyone doesn’t take much of a system.
If you’re sending out your ads, emails, social media posts, and other marketing material to everyone, you don’t have to be precise. And you don’t have to be too organized. Just copy, paste, and hit the send button. Rinse and repeat. No matter whose send button it is. And no matter who reads or listens to it…or not. After all, when you market that way, you’re just waiting to get some nibbles and reel ’em in.
Ah, but targeted marketing…the kind that has any hope of actually working…IS precise. And you DO have to be organized. Because you wanna track results. You wanna know your numbers. Know what’s working. And what isn’t. When you get a handle on your numbers, you can do a better job of targeting new leads. And a better job for your current customers and clients. Don’t ever wanna forget them. Because they tend to be the best source for repeat and referral business. The most cost effective kind.
OK, I know the targeted approach sounds more complicated and involved. And that’s because it is. To begin with. You do have to invest some time (or hire someone to use their time) to set up a system for tracking your work. But what’s so cool is that once you set it up, it can deliver awesome results like clockwork. For as long as you own your business.
As it just so happens (You knew it was coming, right?) my RondaReady business coach CRM system can help you do all that I’ve mentioned. And tons and tons more. The wide variety of success stories from my clients is proof. They’ll tell you, I really, really do want to help you get RondaReady and…