Speaking of unexpected referrals (we were speaking about those, weren’t we?) I read a story about a project management consultant who was asking for referrals. As the story went, apparently he worked mainly with large manufacturers. But he happened to be in a small gift shop and the woman who owned it heard about his need for referrals.
She overheard a conversation. And then she told the consultant she’d like to help and asked him what he did. But he figured she was small potatoes. What could she possibly do? And he even told her as much in so many words.
But she asked him to tell her more about his business. And he just kept his more or less arrogant attitude and told her she probably never heard of any of the people he needed to meet.
And here’s where the unexpected referrals part comes in.
Since the consultant chose to hand off some attitude, the gift shop lady said no more to him. But, as it turned out, several of her own clients were large manufacturing companies. And she personally knew several of the executives in those companies. AND her own father-in-law owned the biggest manufacturing company in town.
But the consultant had been rude. So, she kept all that information to herself. And let him move on.
Here’s a couple of key points about that story. First, just because somebody runs a “small business” doesn’t mean they don’t know anybody who runs a bigger business. And second, quality referrals (even the unexpected ones) happen when you build good relationships.
That’s what a good CRM (which stands for Customer Relationship Management) tool can do for you. And the RondaReady System includes the best CRM. Yes, I’m biased. Because it’s mine and it includes none other than ME.
But you can tap into some of the benefits of the RondaReady System when you enroll in my monthly UNversity classes. Only $15 a month. And each class is a how-to class. Where you’ll get tips and strategies to build your business better and faster.
The next class is day after tomorrow. September 2, 2021. And the deadline to enroll is today. So, if you wanna get some great how-to tips for getting and building referrals and relationships, don’t miss it.
The link to enroll is below.